The groups are being used to find funds, customers and vendors, to obtain advice, and even to hire top execs. Investors too have their groups to find funding opportunities, filter startups. Dinakaran Ganesan, founder of Chennai- based Payent, despaired when despite bagging clients, adoption of his mobile app was very low. Payent's mobile app helped employees manage their expense accounts, but the target users still preferred to do it the old offline way. It was a fledgling startup and I was afraid of losing m clients. I then posted on our WhatsApp group - Chennai entrepreneurs - and j prakash, founder of a company offering augmented reality solutions, responded. He suggested I start holding success sessions' with employees in batches. So we went to offices, held sessions, gave people a tour of the pp. And within a week, we saw engagement go up, says Ganesah, who now has 15It and manufacturing firms as clients. Startup WhatsApp groups have become powerful self-help communit...
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